Pampers Introduces Cruisers with Dry Max

Did you know that a cruising baby can take as many steps in one day as a marathon runner in a race? Or that a nine-month old baby can crawl up to 400 meters in 20 minutes? These figures may be surprising but let's face it - we already know our babies are champions. As much as they keep us on our toes, they won our hearts long ago.

Well, Pampers is celebrating the passion and perseverance of our active Junior Olympians by partnering with Team USA of the Vancouver 2010 Winter Olympic games to launch their brand new Pampers Swaddlers and Cruisers diapers with Dry Max. This new Dry Max technology, the largest innovation from the brand in 25 years, is Pampers' thinnest, driest diaper ever, locking in wetness for up to 12 hours. The less bulky design gives babies the flexibility and comfort they need to stay in play. This new, high-performance diaper is also more environmentally-friendly, containing 10% less material weight than before. If all current U.S. Cruisers and Swaddlers users switched to the new Dry Max diapers, they would throw away the weight of 1 billion less diapers every three years!

The new Dry Max campaign features Olympic gold medal speedskater Chad Hedrick and skeleton (forward-facing luge) World Champion and Olympic hopeful Noelle Pikus-Pace. These athletes and their families are among the first to try the new Pampers diapers and will be sharing their experiences from their babies' points of view throughout the Winter Olympics via photos and videos on the Pampers website.

Pampers Swaddlers and Cruisers with Dry Max won't be available in retail outlets until March 2010. However, starting tomorrow, January 29th, parents can request a free sample 3-pack of the new Cruisers with Dry Max on Pampers.com. And if your sample includes a diaper with the Team USA logo, which will be randomly inserted into select sample packs, your baby will win a year's supply of the new Pampers Cruisers with Dry Max!




So, what do you have to lose? Give the new Pampers a try risk-free and let your little one go for the gold!