Saturday, January 30, 2010

Redefining Beauty With Bare Escentuals

My absolute favorite foundation is bareMinerals by Bare Escentuals. I first came across the makeup brand on the day of my wedding, when my stylist revealed her powdery pot of perfection. I had never heard of mineral makeup before but I was amazed at how something so light and airy could provide such great coverage. I was hooked from that point on. I can always count on Bare Escentuals to make me feel gorgeous.

But they also know beauty is more than skin deep. Their new campaign, Rethink What Matters, uses playful, thought-provoking taglines to encourage honest dialogue about beauty with your closest girlfriends. For example, one is "Rethink Going Bare in Public", in reference to their SPF15 Foundation, which feels weightless, as if you're wearing nothing at all.

As part of this campaign, Bare Escentuals is inviting you to rethink beauty. Each week through March 26, 2010, at, a new discussion topic will be posted, along with five questions for you to answer and share with your friends via email, Facebook or Twitter. In exchange for your participation, you will be entered to win free products and other fantastic goodies. A grand prize winner will be chosen at the end of the contest period to win the trip of a lifetime to Paris, Costa Rica, Turks and Caicos, Italy or Asia! Now that is definitely worth your while, wouldn't you say?!

So, head on over and join in the conversation!


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